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Greenwashing is a common marketing practice in the current days.

Brands will do everything they can to attract consumers, even if this means lying about their sustainable practices. What’s more, we understand that oftentimes, consumers have good intentions whenever they shop.

But unfortunately, these well-intended people don’t know how to read labels or understand the meaning behind a product material. This is why we created this special glossary below explaining all materials found in our store, made just for you. 

This way, you can navigate our site with peace of mind, being fully informed about what product you’re shopping for, before ever making a purchase. 

Sustainability Labelling International Standards

Organic cotton is grown without harmful chemicals, leaving the soil, air, and water free from contaminants that cause harm. It also produces around 46% less CO2e compared to conventional cotton. Organic cotton uses far less water to grow because growers typically utilize rain as opposed to irrigation.

GOTS is the worldwide leading textile processing standard for textiles made from organic fibers. To be certified, textile products require a minimum of 95% organic fibers.

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100% Natural Cotton

All Cotton is natural, right? Well, yes and no. There is a range of natural – from cotton which is grown in certified organic fields and processed without chemicals, to cotton which has been grown using chemical fertilizers, pesticides and herbicides.

ECONYL nylon is made from 100% waste, is 100% recyclable, and offers up to 90% reduction in global warming potential compared to nylon from fossil sources. It’s exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again. That means you can create new products and buy new products without having to use new resources.

Tencel fabric is very versatile. It has incredible absorption characteristics, and is stronger and more durable than cotton and linen. Highly absorbent, breathable, and less susceptible to odorous bacteria growth, this fabric is ideal for activewear and a great option for staying cool in the heat, feeling particularly silky on the skin.

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100% Biodegradable

Biodegradable materials are materials that can safely be disposed of in the natural environment, where they decompose and break down completely. 

Biodegradable products break down much faster than other types of products. Typically, these are made from sustainable materials and plant by-products, such as cornstarch or sugarcane.

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Zero Waste

Zero waste is a set of principles focused on waste prevention that encourages the reutilization of products and materials. The goal is for no trash to be sent to landfills, incinerators, or the ocean. This means managing processes to systematically avoid the volume and toxicity of waste, conserve all resources, and not burn or bury them.

Cactus leather is a sustainable leather alternative made from Nopal cactus and it’s produced in a large variety of colors, thicknesses and textures. The vegan leather made out of cactus replaced animal-based leather, being a plant-based alternative that is eco-friendly, organic, recyclable, biodegradable, and free of toxic chemicals

Other Seller's Products Materials​

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Grape Leather

Grape leather produces vegetal leathers using leftovers from winemaking. It demands less amount of water, chemical, and energy consumption while reducing the damage produced by animal and synthetic leather production.

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Organic Wool

Organic wool has three major benefits: environment, animal welfare, and human wellbeing.

• It restricts the use of chemicals in both the agricultural and fibre stage, which limits toxic residues running off into water systems.

• Sheep are fed mainly through grazing, which helps fertilise the land and encourage biodiversity. They must also be allowed to roam and graze freely with plenty of outdoor space (wellbeing is a priority, with food, shelter and transport carefully considered to minimise stress and discomfort).

• Organic wool is immeasurably better for our own health. Because of the restrictions on chemical use, organic clothing avoids the toxic residues of traditional fabric production that can cause allergies, rashes, carcinogenic effects, respiratory problems and even nervous system damage.

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100% Organic silk

Organic silk has more or less the same processing as conventional silk here, but no pesticides, insecticides or harsh chemicals have been used to make land or larvae grow faster. The silkworms get a more varied diet instead of mulberry leaves alone, and everything is organic and are allowed to live out their full lives and die naturally.

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Currently the trendiest sustainable fabric in the fashion world, Bamboo fabric is a natural textile made by pulping the bamboo grass. It’s a fantastic eco-friendly option because bamboo grows rapidly, needs very little water, fertilizer, or pesticides. Bamboo fabric is similar to the softness of silk and extremely breathable.

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Coconut fabric -- or Cocona -- is taking the textile industry by storm and could be the future of activewear. Cocona is made using activated carbons derived from recylced coconut shells and volcanic sands. Activated carbon is taken from the coconut shells and added to fibers, yarns and fabrics, resulting in a fabric that dries quickly, stays cool, absorbs odors, and provides UV protection.

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100% Organic Pima Cotton

Pima cotton is the highest quality cotton available, with a longer and silkier fiber than conventional cotton. It has a reputation for producing a smooth fabric that's soft to the touch, wrinkle-resistant, and ultra-durable. Pima Cotton clothing will be one of the most comfortable items in your closet, being softer, stronger, and colourfast (oh my!).

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Hibiscus Yarn

Hibiscus plants are known for their large, colorful flowers. These blossoms can make a stunning dye for materials and clothing, being used to make textiles for thousands of years. Fibres of Hibiscus cannabinus have immense potential applications in the field of textiles. Kenaf is quite low-maintenance: it needs very little water and almost no pesticides or fertilizer, being also biodegradable.

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Wheat is a type of grain used to make flour, bread and even plastic, such as wheat straw, a new and innovative bio-plastic that can be used as an eco-friendly alternative to petroleum-based plastics. It’s an ideal zero waste option.

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Natural Rubber

Natural rubber is a raw material that can create over 40,000 products, such as medical devices, surgical gloves, aircraft and car tires, pacifiers, clothes, toys, etc. It’s an elastic substance obtained from the latex sap of trees. Latex is a natural, renewable material and since the trees are not cut down during harvesting, its production is sustainable and carbon-negative.

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Paper Leather

Technically, called kraft paper, Paper-leather are remarkably strong, with elasticity and tear-resistance thanks to the process by which it's made. Almost all of the chemicals used to produce kraft paper are recovered and reused in the same process. Being a mono-material, kraft paper is biobased and biodegradable, and is easily recycled.

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100% Baby Alpaca

Don’t worry. No baby alpacas were hurt in the process. The term "Baby Alpaca" refers to the grading of the fineness of the fiber. It's the softest part of an adult Alpaca (usually the chest). Alpaca fleece is soft and silky. It is lighter in weight and up to 7x warmer than Sheep's wool and very breathable.

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100% Organic Linen

Organic linen is made from flax, a natural raw material. The entire flax plant can be woven into a fibre, meaning almost no waste is left over from the spinning and weaving process. Being organically processed without chemicals or intensive dyes, it also results in no water pollution.

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100% Natural Peace Silk

Peace Silk’s name comes from its non-violent silk breeding and harvesting. It allows the metamorphosis of the silkworm into butterflies. For that reason, Peace Silk is also considered vegan. The fibres from the damaged cocoon are spun together forming a silk which has the same luxurious feel as Organic silk, with a beautiful raw appearance.

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Hemp has four times the strength of cotton, so it doesn’t weaken when washed. Also, Hemp retains colour better than any other fabric and saves water (it only requires 1/20th the water as regular cotton to grow and process). Hemp is biodegradable and breaks down easily in the environment and it’s known for aging well - the more you wear it, the softer it becomes.

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Regenerated Cashmere

Made mostly from post-consumer yarn, recycled cashmere allows consumers to get cozy at a wildly lower cost to the environment. Sustainable cashmere fabrics are made from non-allergenic natural goat fibres. They are animal-friendly, sustainable, and do not wrinkle. They possess durability with little or no pilling, and become softer with age.

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Modal is a semi-synthetic fibre that has found fame in the age of activewear. Breathable and absorbent, this cotton alternative is used in the manufacture of underwear, pyjamas, bathrobes, bed sheets, and more Modal is great for sports clothing and everyday clothes because the fabric's weave is very breathable. Water absorbent. Modal is 50% more absorbent than cotton; micropores inside the fabric absorb any water or sweat they come into contact with. Durable.

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A reed is part of a weaving loom used to separate and space the warp threads, to guide the motion across the loom, and to push the weft threads into place. The reed is securely held by the beater, and consists of a frame with many vertical slits. They have been used for millennia as thatching and construction material, in basketry, for arrows and pens, musical instruments, also being harvested for their cellulose content.

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Stainless Steel

Stainless steel is the name of a family of iron-based alloys known for their corrosion and heat resistance, made primarily from iron and carbon in a two-step process. One of the main characteristics of stainless steel is its superior resistance to corrosion in comparison to other types of steels, requiring low maintenance cost.

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