Linen Eye Mask

Minimal Organics is an ethical family brand offering sustainable products that tell a story. From handcrafted solid shampoos to handcrafted self care accessories using clean formulas, minimalistic design, vegan ingredients, and sustainable fabrics.

Our Values 

Transparency & integrity

Your health and safety are very important to us. Each of our formulas and designs take months to perfect, we create and test all the products ourselves before putting them out there. The components of our products are certified of high quality and we do not use any toxic ingredients or harmful chemicals in our formulas. 

Embracing natural beauty

Shifting the way we consume self care products is one of the main reasons we founded Minimal Organics. We strongly believe in embracing natural beauty, and this is directly reflected in the products we choose. Instead of a quick fix beauty routine based on hiding our “imperfections”, we like to offer products that are made with time and intention to enhance our natural beauty as well as build healthy habits.  

Commitment to sustainability

All our raw materials, textiles and packaging are carefully selected; we use zero plastic, our packaging is biodegradable and minimal, and our handmade production is local in small batches. Our products are cruelty-free and plant based. At every level, we take the utmost care to respect our planet and we are fully determined to continue to innovate and minimise waste. 

​